Brand Identity & Strategy
Positioning, visual identity and brand guidelines that give an organisation a consistent look and voice.
View serviceContent & SEO
Content that is found, read and understood
We write and edit website content in English and Arabic and prepare it so that search engines can find it.
Overview
What this covers
Clear writing and sound technical basics do most of the work in search. We audit what exists, decide what is missing and write pages that answer what your audience is actually looking for.
Content is written in both English and Arabic, not translated word for word, so each language reads naturally.
Business benefits
Why this matters commercially
What the work changes for your organisation, beyond the software itself.
Pages that answer real questions
Content is planned around what your audience searches for and needs to know.
Natural English and Arabic
Each language is written or edited for its own readers.
Sound technical basics
Titles, descriptions and structure are set up so pages can be found and shared properly.
Deliverables
What you receive
- Content and search audit
- Topic and keyword research
- Page and article copy
- On-page SEO: titles, descriptions and headings
- English and Arabic editing
- Publishing checklist
Our approach
How we work through it
Audit
We review the current content and how it appears in search.
Plan and write
Topics are prioritised and the copy is written and edited in both languages.
Publish and review
Pages go live with the technical set-up and are reviewed after a few weeks.
Other services
Explore what else we do
Digital Marketing & Social Media
Planning, content and campaign management across social and search channels, reported in plain terms.
View service
Web Development
Fast, accessible web applications and marketing sites built on a maintainable front-end architecture.
View service
Ready to discuss your project?
Tell us about the project and we will come back with scope, approach and the honest trade-offs.